The Third Page



Branding
Motion Grapics 
The Third Page is an independently designed concept brand centered on the 
social expectation of “social shape-shifting.” The project re-imagines this pressure by offering a third space, an open spread where individuals can exist without editing themselves to meet external expectations.

Through zine and bookmaking workshops, classes, talks, and open studios, The Third Page creates a low-pressure environment for young adults to connect, make, and express themselves authentically.

The visual identity reflects this vision through a soft sans-serif logotype encased within a spiral-bound book. The spiral references the “third page,” while the book’s ability to open/close mirrors the community’s emphasis on openness and flexibility, allowing members to simply be them selfs.















MADISON HOPPLER 2026.