Aplomb
Contemporary
Gallery
Visual Identity Concept
The Aplomb Project and its storefront, Aplomb Contemporary Gallery, is an emerging nonprofit gallery and art café in Dover, NH. Focused on supporting trauma survivors through the healing power of art, Aplomb fosters an environment of creativity, community, and care.
This visual identity concept is warm and inviting, reflecting the gallery’s inclusive and supportive atmosphere. Its core elements, bold rectangular forms and vibrant colors, reference the historic brick mill building that houses the gallery, while also symbolizing the strength, validation, and empowerment of survivors.