Aplomb
Contemporary
Gallery
Visual Identity Concept
The Aplomb Project and its storefront, Aplomb Contemporary Gallery, is an emerging non-profit gallery and art café located in Dover, NH. Focused on supporting and uplifting trauma survivors through the healing power of art, Aplomb fosters an environment of creativity, community, and care.
This visual identity concept is warm and welcoming, reflecting the gallery’s inclusive and supportive atmosphere. Its core elements of bold rectangular forms and vibrant colors, reference the historic brick mill building where the gallery is housed, while symbolizing the strength, validation, and empowerment of survivors.
The identity is both playful and assertive, striking a balance between compassion and contemporary design.