Madison Hoppler
Professional Projects
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Art Off The Wall
Boston U. 2026 MFA Exhibition
Summer At BAC
Self Directed Projects
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Constructing Form! 
The Third Page
BOOK:CHAIR
NEW Museum
Masonry Type

Info & Contact
 





The Third Page


2025
Branding
Motion GraphicsThe Third Page is an independently designed concept brand centered on the social expectation of “social shape-shifting.” The project re-imagines this pressure by offering a third space, an open spread where individuals can exist without editing themselves to meet external expectations.

Through zine and bookmaking workshops, classes, talks, and open studios, The Third Page creates a low-pressure environment for young adults to connect, make, and express themselves authentically.

The visual identity reflects this vision through a soft sans-serif logotype encased within a spiral-bound book. The spiral references the “third page,” while the book’s ability to open/close mirrors the community’s emphasis on openness and flexibility, allowing members to simply be them selfs.









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