BOSTON UNIVERSITY
School Of Visual Arts MFA Exhibition
A key challenge was our physical separation across two buildings, 808 and 855 Commonwealth Avenue, divided by streets, trains, and distance. Using segmented lines as a central motif, the identity bridges these spaces, acting as both a connector and a metaphor for the varied paths that brought us to BU.
We created a custom variable typeface to reinforces this idea, allowing letter forms to shift and reconfigure, speaking to how no two BU experiences, or bodies of work, are the same.